Story By: DAVE SEAY / ULTIMATE SUPER LATE MODEL SERIES – RICHMOND, KY – DY Enterprises, LLC, the parent company for the Ultimate Super Late Model Series, is proud to announce that Dewayne Keith is the new Series Director of the Ultimate Super Late Model Series.
“I’m so excited to be joining the Ultimate Super Late Model Series and brand. I’ve been great friends with the Lupinos family for years. Since working with the Southern Al Stars for the last ten years, I’ve gained a great wealth of knowledge and experience that I feel will help continue to build the Ultimate Southeast brand,” commented Dewayne Keith on becoming the new series director.
Keith comes to the Ultimate Super Late Model Series with years of experience in the industry, including Race Director, and Promoter at West Georgia Speedway, and most notably as the voice of the Southern All Star Series for the last 10 years. Keith is the current track announcer at Screven Motorsports Park. Keith will be hitting the ground running, talking with both track promoters and competitors about the upcoming 2025 season.
“On behalf of DY Enterprises we extremely excited to have Dewayne Keith join our family as the new Series Director for the Ultimate Super Late Model Series. We are excited to work with him to infuse some new excitement and ideas into the Ultimate Series,” commented DY Enterprises President and FASTRAK owner/promoter Bill Lupinos.