Lucas Oil Late Model Dirt Series Releases List Of Marketing Partners & Award Programs For ’25

Story By: LUCAS OIL LATE MODEL DIRT SERIES – BATAVIA, OH – The Lucas Oil Late Model Dirt Series presented by FloRacing showcases the talents of that nation’s elite dirt late model teams to millions of fans around the world. The pulse-pounding action of the Series is made possible by the support of many important marketing partners.

With the tremendous support of all our great marketing partners, the Lucas Oil Late Model Dirt Series Champion will earn a record-high $250,000 in 2025. The industry-leading championship point fund will total over $1.3 Million.

“We appreciate all our partners of the Lucas Oil Late Model Dirt Series presented by FloRacing. Our partnerships allow us to increase programs to the drivers, including the over $1.3 million point fund, furthering our reputation as the premier national touring series for dirt late models,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.

The Official Partners of the Lucas Oil Late Model Dirt Series presented by FloRacing in 2025 include: Allstar Performance, ARP, Big River Steel, BUZZ Electric Bicycles, Dirt Draft, FloRacing, Heath Lawson Photography, Holmatro, Hoosier Tire, Lucas Oil Products, Mark of Valor Apparel, MAVTV, Miller Welders, MyRacePass, Nutrien Ag Solutions, O’Reilly Auto Parts, Racecar Engineering, Rugged Radios, Summit Racing Equipment, Sunoco Race Fuels, UNOH – University of Northwestern Ohio, Whelen, and Wieland Metal Services.

Associate Partners for 2025 include: Advanced Powder Coating, Behrent’s Performance Warehouse, Black Diamond Chassis, Boyd Built Fabrication, Brodix, Capital Race Cars, Clements Racing Engines, Coltman Farms, Cool-It Thermo Tec, Cornett Racing Engines, Dave Warren Powersports, Deatherage Opticians, Diversified Machine Inc. (DMI), FAST Shafts, Fire Suppression Engineering, FOX Shocks, Heart Beat Hot Sauce, Hellraizer Jacks, Hoker Trucking, Keyser Manufacturing, Longhorn Chassis, Mega Plumbing of the Carolinas, MD3, Midwest Sheet Metal, MSD, Outerwears, PEM, Penske Shocks, PRO-FABrication Headers, Pro Power Racing Engines, Rocket Chassis, Schoenfeld Headers, Simpson Race Products, Slicker Graphics, Strange Oval, Swift Springs, Vic Hill Race Engines, Victory Fuel, Wehrs Machine, Wilwood Brakes, Xceldyne, and 5150 Race Trailers.

A large number of contingencies will be offered in 2025. “The contingency programs add additional money and products to racers that compete on the series,” added Castleberry. “We’d like to thank all the partners that have pledged their continued support directly to the teams that put on the best racing every weekend.”

Allstar Performance Fast Time Award – Allstar Performance will remain the title sponsor of Allstar Performance Time Trials. A $100 certificate will be awarded to the overall fastest qualifier at each event, along with $500 cash and a $250 Allstar Performance certificate at the championship awards banquet to the driver that earns the most Allstar Performance Fast Time awards throughout the season.

ARP Engine Builders Challenge – The ARP Engine Builders Challenge will honor the top engine builders of the Lucas Oil Late Model Dirt Series. Participating engine builders will earn points at each event based on the highest-finishing driver utilizing their engine. The engine builder who earns the most points will be crowned the ARP Engine Builder of the Year, which is worth $1,000 cash and additional product certificates.

Behrent’s Performance Warehouse – $250 Product Certificate to Series Champion and Rookie of the Year at the Championship Awards Banquet.

Big River Steel Most Podium Finishes – Big River Steel will award a $1,000 cash bonus at the championship awards banquet to the driver that earns the most podium finishes during the season.

Brodix – Product Certificates to Top 2 in Engines Builder of the Year Challenge ($100, $50) and $100 Product Certificate to Rookie of the Year.

BUZZ Electric Bicycles – BUZZ Electric Bicycles will award the series champion a new BUZZ Electric Bicycle at the year-end awards banquet.

Coltman Farms Racing – Coltman Farms Racing Sportsman of the Year – $2,500 award to the driver voted sportsman of the year at the year-end awards banquet.

Dave Warren Powersports – Dave Warren Powersports will award a new Pit Bike to the Series Champion and Rookie of the Year at the year-end awards banquet.

Deatherage Opticians Most Popular Driver and Lucky 13th Place Finisher – Fans can vote for their favorite Late Model Dirt Series competitor, and the driver that receives the most votes will be announced as the “Deatherage Opticians Most Popular Driver during the annual championship awards banquet. The Most Popular Driver will receive a $500 cash bonus and product certificate from Deatherage Opticians. Additionally, the driver that finishes 13th in the A-Main at each Lucas Oil Late Model Dirt Series event will receive a $40 gift certificate towards Deatherage Opticians eyewear.

Dirt Draft Fastest in Hot Laps – The driver that records the fastest lap during Hot Laps at each Lucas Oil Late Model Dirt Series event will be awarded one point per event. The driver that earns the most Dirt Draft Hot Lap points throughout the season will receive a $500 cash award at the championship awards banquet.

Diversified Machine Inc (DMI) – $100 Product Certificate to 5th place finisher in every feature event. A Bulldog Quick-Change Rearend ($3,950 Value) to the driver that earns the most 5th place finishes of the season. Additionally, a $500 product certificate to the Rookie of the Year.

FAST Shafts- Product Certificate for One (1) Drive Shaft to the Rookie of the Year at Championship Awards Banquet.

FOX Shocks Most B-Main Wins – FOX Shocks will award $500 cash and a FOX Shocks product certificate at the championship awards banquet to the driver who accumulates the most B-Main wins throughout the season. Fox will also award a set of Shocks to the Rookie of the Year at the year-end awards banquet.

Fire Suppression Engineering – Fire Suppression Engineering (FSE) will award a complete fire suppression system to the Series Champion and Rookie of the Year at the year-end awards banquet.

Hellraizer Jacks – $100 to the Hellraizer Jacks Halfway Lap Leader in every feature event. $1,000 to the driver with the most halfway lap leads of the season at the year-end awards banquet. Hellraizer Jacks Pit Crew Challenge at Show-Me 100 – 1st -$2,000, 2nd -$1,000; $1,000 to Best Appearing Crew.

Hoker Trucking- Hoker Trucking Hard Charger of the Race – $1,000 awarded to the Hard Charger of the Year at the year-end awards banquet.

Keyser Manufacturing – The driver that finishes last in the A-Main at each Lucas Oil Late Model Dirt Series event receives a $100 Product Certificate from Keyser Manufacturing.

MD3 Most Laps Led – MD3 will award points to drivers equal to the number of laps led at each Lucas Oil Late Model Dirt Series event. The driver that leads the most laps during the season will receive $500 cash at the championship awards banquet. MD3 will also award a $500 Product Award to the Rookie of the Year. $75 Product Certificate to 24th place in every feature event.

Midwest Sheet Metal Point Leader Spoiler Challenge – Midwest Sheet Metal returns as the title sponsor of the Point Leader Spoiler Challenge. The driver that is leading the championship point standings at each event will receive a $100 bonus and carry the Midwest Sheet Metal day-glow orange spoiler. The driver that accumulates the most Spoiler Challenge points throughout the season will receive a $1,000 cash award at the championship awards banquet.

Miller Multimatic Chassis Builders Challenge – Miller Welders has returned as the title sponsor of the Chassis Builders Challenge. Participating chassis builders will earn points at each event based on the highest finishing driver utilizing their chassis. Chassis Builder of the Year receives $1,000 at the year-end awards banquet. Crew Chief of the Year receives new Miller Welder.

MSD – The first non-transferring driver from B-Main #1 will receive a $100 Product Certificate from MSD at each Lucas Oil Late Model Dirt Series event. $250 Product Certificate to the Rookie of the Year.

O’Reilly Auto Parts Rookie of the Year – The O’Reilly Auto Parts Rookie of the Race will receive a $100 bonus at each event. The driver that earns the most rookie points throughout the season will receive $20,000 cash plus additional product certificates at the year-end awards banquet. Second and third place in the final Rookie of the Year standings will pay $5,000 and $2,500, respectively.

Outerwears Crew Chief of the Year – Outerwears will recognize the hard working, behind the scenes individuals that keep their driver in the hunt for victory each week. The Outerwears Crew Chief of the Year will award points to the Crew Chief of the Race at each event. The crew chief that accumulates the most points will receive $2,000 cash at the championship awards banquet.

PEM Racing – $150 Product Certificate to 4th Place finisher in the A-Main. $500 Product Certificate to Rookie of the Year at Championship Awards Banquet.

Penske Shocks Most Top Five Finishes – Penske Shocks will award $1,000 cash plus a set of Shocks at the awards banquet to the driver that earns the Most Top Five Finishes throughout the season. Penske will also award a $50 Product Certificate to the winner of Heat Race #1.

PRO-FABrication Headers – $2,500 Product Certificate for a set of PRO-FABrication Headers to Rookie of the Year.

Rugged Radios – One (1) Nitro-Bee Race Receiver to each unique winner during the season.

Schoenfeld Headers – $500 Product Certificate to Series Champion and a $500 Product Certificate to Rookie of the Year.

Simpson Most Heat Race Wins – $500 cash award plus Helmet to Most Heat Race Wins of the Year at Awards Banquet. $250 Product Certificate to Rookie of the Year. $50 Product Certificate to the winner of Heat Race #4.

Slicker Graphics Slickest Move of the Race – $2,000 to driver with the most slickest moves of the year; $1,000 to 2nd. One (1) Free Wrap to Rookie of the Year.

Summit Racing Equipment – $50 Product Certificate to winner of Heat Race #2; $50 Product Certificate to 15th place in the A-Main. $250 Product Certificate to Engine Builder of Year; $250 Product Certificate to Chassis Builder of Year; $250 Product Certificate to Rookie of the Year.

Sunoco Race for Gas – The Sunoco Race for Gas competition will reward the drivers that utilize Sunoco Race Fuels. The driver that earns the most Race for Gas points receives a $3,000 cash award at the year-end awards banquet. The drivers finishing second and third in the Race for Gas standings will receive $2,000 and $1,000, respectively.

Swift Springs – The A-Main winner at each Lucas Oil Late Model Dirt Series event receives a Product Certificate for one spring. The Series Champion receives a Product Certificate for four springs at the championship awards banquet

Thermo-Tech Cool IT – $500 Product Certificate to Rookie of the Year.

Victory Fuel – Victory Fuel Pole Award – $500 award to the driver that earns the most pole awards at the year-end awards banquet.

Wehrs Machine and Racing Products – Wehrs Machine $50 product certificate to 11th place finisher in every feature event; plus, a $250 product certificate to the Rookie of the Year.

Wieland Most Feature Wins – Wieland Most Feature Wins – $2,000 to driver with most feature wins at Championship Awards Banquet; 10 Sheets of Aluminum to Rookie of the Year.

Wilwood Brakes Lucky 7th Place Award – $100 Product Certificate to 7th Place in A-Main: $500 Product Certificate to Rookie of the Year at Banquet

Xceldyne – $750 Product Certificate to Engine Builder of Year, $500 Product Certificate to 2nd. $500 Product Certificate to Rookie of the Year at Banquet.