Story By: MEGAN DUPUY / WOODHULL RACEWAY – WOODHULL, NY – With a steep tradition of motorsports involvement from Daytona to the local short tracks across the country, NAPA Auto Parts is one of the most visible brands in sports marketing today. Woodhull Raceway is just one place where racers get to reap the benefits of ‘NAPA Know How’ during the 2019 race season.
A collective effort from four local NAPA Auto Parts stores will sponsor the Crate Sportsman Modified division this season at ‘New York’s Toughest Bullring.’ Those NAPA locations include Addison, NY; Corning, NY; Bath, NY and Lawrenceville, PA.
These locations will present the weekly action and the Crate Sportsman King of the Ring event for the Sportsman division. This year’s Crate Sportsman King of the Ring event will be held on Saturday July 6. During the King of the Ring event drivers are paired off to compete in single-elimination, head-to-head races until a champion is crowned. 2018 saw Kenny Peoples Jr. get crowned king over Jake Dgien.
The Addison, NY and Corning, NY locations will also be marketing partners for the August running of the ‘Hustlin’ The High Banks 55’ for the Short Track Super Series. A large crowd will be expected on hand to take in some of the best dirt modified drivers in the Northeast on the Steuben County clay.
NAPA Auto Parts in Addison, NY is making the deal even sweeter to compete with the NAPA Crate Sportsman in 2019. As they have done in years prior, their NAPA location is awarding $25 gift certificates to the heat race winners in the NAPA Crate Sportsman division.
Those $25 gift certificates are good for product purchases at the Addison NAPA Auto Parts location. Woodhull Raceway owner and promoter Ted White detailed the importance of great partnerships, like Woodhull has with the area NAPA stores, to help promote local short track racing and it’s drivers.
“Partners like the folks from NAPA help us provide a great racing product to our fans,” said White. “The way we do that is with the great racing talent that supports our track. We are thankful that the folks from NAPA are coming on board to help us support those drivers with programs like the heat race winner giveaways, Crate Sportsman King of the Ring and our Short Track Super Series event.”
When you win a NAPA Crate Sportsman heat race, you win twice as you take the three bonus points to add to your championship total, as well as the $25 gift certificate at night’s end.
Open Practice sessions are slated for Saturday April 6 and Saturday April 13. Opening Night is scheduled for Saturday April 20. The Modifieds will debut on Saturday April 27.