Donny Schatz & TSR Unveil Sponsors For 2023, Chasing 11th WoO Sprint Car Championship
Story By: TYLER ALTMEYER / TONY STEWART RACING – BROWNSBURG, IN – With the 2023 racing season commencing this week, Tony Stewart/Curb-Agajanian Racing (TSR) is pleased to announce its partner line-up and unveil two all-new looks for 10-Time World of Outlaws Sprint Car Series (WoO) champion, Donny Schatz.
Kicking-off this year’s campaign with the DIRTcar Nationals at Volusia Speedway Park (VSP) in Barberville, Fla., on Feb. 7 – 11, Schatz and the No. 15 team will begin its chase of an 11th WoO Sprint Car Series title.
Advance Auto Parts, a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers with over 4,700 locations across North America, will return as a co-primary partner on Schatz’s familiar No. 15 entry.
For a fourth consecutive season, Carquest, an American automotive parts distribution network owned and operated by Advance through over 1,300 independent retailers, will support Fargo, North Dakota’s Schatz as a co-primary partner setting aim on success from coast-to-coast in 2023 and ultimately a WoO championship.
In addition to Advance and Carquest, Ford Performance, the official engine provider for TSR, will also return as a primary partner on Schatz’ No. 15. Owned and operated by the Ford Motor Company and headquartered in Dearborn, Mich., Ford Performance is responsible for the brand’s major racing operations globally as well as overseeing the development of Ford’s racing engines.
The 2023 season will see TSR continue its assistance in developing and perfecting Ford Performance’s 410c.i. engine, the FPS 410. In 2022, Ford Performance helped power Schatz to a fourth-place finish in the championship standings and to five WoO Victories, bringing his career WoO total win tally to 307 at the season’s end. The 2023 campaign will mark Schatz’s 27th season as a full-time WoO driver and his fourth utilizing the FPS 410 powerplant.
Continuing a 13-year relationship with the Brownsburg, Ind. based motorsports operation, Curb-Agajanian Racing will again partner with TSR as a co-entrant for Schatz. Partnering in 2010 for the first time, Curb-Agajanian Racing, Curb Records and TSR own a longstanding tradition of monumental success, acquiring not only victories but seven Knoxville Nationals championships and six World of Outlaws championships.
On board for a sixth season at TSR is Sage Fruit, the sales and marketing firm for four grower/packer/shippers of Northwest Tree Fruits, who will return in 2023 as a major partner TSR and Schatz. For three generations, Sage Fruit has been delivering the best apples, pears and cherries to consumers from coast-to-coast.
TSR and Nivel’s MadJax XSeries recently announced a new partnership alliance to help launch the brand’s XSeries golf cart. The new product is a consumer geared recreational and secondary transportation option that will be sold via Nivel’s dealer partners across the United States. Industry leaders Nivel and MadJax will offer an edgy, stylish cart that is among the most eye-catching options on the market. MadJax XSeries will partner with TSR and Schatz in an associate sponsorship role on the No. 15 entry. With a reputation of high-quality products and reliability, MadJax XSeries joins TSR with common goals and the expectation of high-performance effort.
Returning for the 2023 season, TSR is pleased to welcome Elliott’s Custom Trailers and Carts (Elliott’s) back to its partnership line-up. Warsaw, Ind., based Elliott’s, the official trailer retailer of TSR and a MadJax XSeries dealer, carries a large selection of trailers and golf carts. Owned and operated by Cindy Elliott, the familiar motorsports brand is a one-stop experience for sales, service, financing and parts.
Each helping TSR during their quest to find success during the new year, Absolute Automation & Security, empowering clients by integrating technology into their lives with customized automation and security systems that add efficiency, convenience, and peace of mind, and Hunt Brothers Pizza, the nation’s largest brand of made-to-order pizza in the convenience store industry with over 8,000 locations, will each return to TSR as essential partners for the 2023 season.
TSR is also proud to welcome Gearwrench, a premier hand tool brand from Apex Tool Group, back to its partnership lineup for a second season. Since the launch of its original and patented five-degree ratcheting wrench in 1996, Gearwrench has continuously led the industry with breakthroughs in wrenches, ratches, sockets, and specialty tools. The Official Tool Partner of TSR, the Gearwrench product range comprises a complete line of tools for automotive and industrial users while also offering tool storage, lighting, and shop assist equipment.
Schatz will commence the season with the DIRTcar Nationals at VSP on Feb. 7 – 11. On Feb. 7 – 8, the Tezos All Star Circuit of Champions Series (All Star Series) will kick-off the 2023 season at VSP for two nights of racing to open the DIRTcar Nationals.