Super DIRTcar Series & World Of Outlaws Welcome CASE No.1 Engine Oil As Marketing Partner
Story By: NICK GRAZIANO / DIRTCAR – CONCORD, NC – Already an intricate part of the World of Outlaws and Super DIRTcar Series family, CASE Construction Equipment is expanding its involvement in 2023 with CASE No.1 Engine Oil™ joining as a new sponsor.
CASE No.1 Engine Oil™ will be the Official Engine Oil for the World of Outlaws NOS Energy Drink Sprint Car Series, World of Outlaws CASE Construction Equipment Late Model Series and Super DIRTcar Series, along with serving as the sponsor of Heat Race #1 across all three series.
“We’re excited to bring CASE No.1 Engine Oil to the World of Outlaws and Super DIRTcar Series, expanding our reach amongst the passionate fanbases and expanding our support of dirt racing,” said Eric Tharp, vice president of parts commercial & operations for CNH Industrial – parent company of the CASE brands. “It’s a great opportunity to showcase the wide variety of engine oil options that can benefit drivers and fans alike in their everyday lives.”
In addition to its main sponsorships with the three series, CASE No.1 Engine Oil™ will join the contingency program for all three series – giving drivers that have the company’s decal on their car the chance to win more money at the end of the night – and will become part of the DIRTcar HP Engine Builder Program.
The World of Outlaws and Super DIRTcar Series began its thriving partnership with CNH Industrial’s CASE brand in 2022 when CASE Construction Equipment became the title sponsor of the World of Outlaws Late Models and the Official Construction Equipment Company for all three series. That partnership also continues in 2023 with new and exciting initiatives.