Story By: NICK GRAZIANO / DIRTCAR – CONCORD, NC – There’s never been a more exciting time for the World of Outlaws and Super DIRTcar Series with the continued support of key partners and the introduction of several new ones.
Multiple sponsors will continue a more than 10-year sponsorship, while others have extended or signed multi-year agreements, establishing their own milestones – which for the World of Outlaws NOS Energy Drink Sprint Car Series brings its overall contingency awards package to more than $1 million.
NOS Energy Drink continues to get after it, entering its fifth year as the title sponsor of the World of Outlaws Sprint Cars – currently the second longest running sponsor of the Series. And after a successful debut season, CASE Construction Equipment continues its multi-year deal as title sponsor of the World of Outlaws Late Models and as the Official Construction Equipment company for the World of Outlaws Sprint Cars and Super DIRTcar Series with exciting new initiatives planned for 2023.
CASE is also expanding its brand’s presence across the three series in 2023 with CASE No.1 Engine Oil becoming the Official Engine Oil of each series and sponsoring Heat Race #1 in each series at every race.
Toyota is set to take the World of Outlaws NOS Energy Drink Sprint Cars, World of Outlaws CASE Construction Equipment Late Models, Super DIRTcar Series and Xtreme Outlaw Midget Series presented by Toyota to new places in 2023, becoming the Official Vehicle for each series and providing a pace truck for each. Toyota is also sponsoring the World of Outlaws Sprint Car’s Dash.
Also looking to expand its footprint in dirt racing, Federated Auto Parts joined as a new sponsor this year in a multi-year deal to serve as title sponsor of DIRTcar Nationals – along with four other to-be-determined World of Outlaws Sprint Car events – and Federated Car Care is sponsoring the World of Outlaws Sprint Car Work Zone at each event.
Germfree, which is already serving as the Official BioTech partner of Volusia Speedway Park, has joined the World of Outlaws in 2023, sponsoring the World of Outlaws Late Model Rookie of the Year program, giving $10,000 to the top rookie, $3,000 to the second highest finisher and $2,000 to the third highest.
Low-E Insulation has expanded its sponsorship with the organization this year, sponsoring Qualifying for both World of Outlaws series and the Super DIRTcar Series. The company is also sponsoring the six-race Low-E Insulation Spring Showdown (from March 5 at Volusia Speedway Park to March 18 at Lincoln Speedway) with the World of Outlaws Sprint Cars, where $10,000 will be paid to the highest points earner in that period, $6,000 to the second highest and $4,000 to the third highest.
In a sweet deal to give its students more opportunities for hands-on experience with World of Outlaws Sprint Car teams, while further educating fans about their initiatives, Milton Hershey School has increased its involvement with the Series in 2023. Along with fans getting some of Hershey’s fan-favorite chocolate and candies at several events throughout the year, multiple students will get the chance to work with Sprint Car teams on race nights.
Other new exciting sponsors include Lifeline USA with the World of Outlaws Sprint Car Series, and DIG Race Products and SRI Performance/Stock Car Steel & Aluminum with the Super DIRTcar Series. SRI and Stock Car Steel will award $100 to the driver that draws the #1 pill in the Re-Draw each race.
Returning sponsors that have been with a series for 10 or more years include Chevrolet Performance – the Official Vehicle of DIRTcar and DIRTcar Northeast and one of the longest running sponsors – ASI, Arizona/Gotta Race, Cometic Gaskets, COMP Cams and VP Racing Fuels.
Fan-favorite Whiskey Myers returns for its second season with the World of Outlaws Sprint Cars, continuing its presenting sponsorship of the “4-Wide Salute to the Fans” and expanding its support by also contributing to the Series’ lucrative contingency program.