Story By: BEN SHELTON / LONGHORN CHASSIS – CHINA GROVE, NC – Longhorn Chassis announced today a new partnership with HOIST™, a fast-emerging hydration company and preferred hydration for the U.S. Military, and Realtree Outdoors to carry new colors during 2024 Speedweeks inspired by HOIST’s new ‘Blaze Orange’ flavor.
Beginning at the Sunshine Nationals held at Volusia Speedway Park, the HOIST x Realtree Sheppard Riggs Racing B5 Factory Longhorn will hit the track as 4-time World of Outlaw Champion, Brandon Sheppard, begins his journey towards a record-breaking 5th Championship.
On the heels of his announcement to join Realtree as their Ambassador of Dirt for 2024, the Longhorn Factory Team Driver took home the 2023 Gateway Dirt Nationals in front of a record crowd at the Dome at America’s Center in St. Louis, MO, but quickly set his sights on Florida Speedweeks with HOIST x Realtree partnership discussions. “I’m really excited for HOIST to jump into the dirt racing world with us and our good partners at Realtree,” said Sheppard. “The fact that they are the trusted hydration of the U.S. Department of Defense, and that our military men and women trust this product while serving our country all around the world says a lot to me about the quality and integrity of the brand. It will certainly come in handy during those long, hot races and like they said, if it’s good enough for our Warfighters then it’s dang sure good enough for us dirt track racers.”
This month, Realtree and HOIST have partnered together to launch an all new flavor of ‘Blaze Orange’ featuring Realtree’s brand new APX™ pattern for 2024 that will hit stores and military commissaries all across the nation. HOIST’s lineup of USA-made products has 3x the amount of electrolytes as traditional sports drinks with half the amount of sugar making it ideal for physically demanding motorsports.
“We continue to be excited about this new partnership with Realtree and are thrilled to bring Blaze Orange into the dirt racing world alongside Sheppard and Longhorn Chassis,” said HOIST Director of Business Development, Rachel Trotta. “HOIST is built on a legacy of hydration and pushing against physical limits, making Blaze Orange the perfect fit for the relentless speed of dirt racing. Like all of our HOIST products, Blaze Orange is made to invigorate and replenish both off and on the track.”
As Realtree continues to grow its partnership with Brandon Sheppard in the dirt late model space, it will look to work with great licensing partners like HOIST to help carry the message to the outdoorsmen and women who love being at the track, on the water or in the woods. Jordan added, “There’s no better way to debut our partnership with Brandon than this awesome looking HOIST and Realtree paint scheme. Brandon is the perfect ambassador to kick off this product launch for both of our brands.”
The HOIST x Realtree SRR B5 Factory Longhorn will hit the track a grand total of 24 times before its final event of Speedweeks on February 24.