Story By: BILL ROSE RACING – CRAWFORDVILLE, IN – World of Outlaws sprint car team, Bill Rose Racing (BRR) announced today a partnership with Michael Waltrip Brewing Company that will see the team carrying the beer company’s logo and colors for the 2024 season.
“I am thrilled to have Michael Waltrip Brewing Company come on board with us. As a mostly self-funded team, having this partnership is huge. I am looking forward to working with Michael and his company this season.” said Bill Rose, owner of Bill Rose Racing.
Michael Waltrip Brewing Company, co-founded by two-time Daytona 500 Champion Michael Waltrip, brews and distributes their signature line of beers, including Bristol Sunshine Tangerine Ale and Talladega Light lager in 8 states in retail and in bars & restaurants.
“I’m so happy that Michael Waltrip Brewing will be a partner with Bill and his team this season,” said Michael Waltrip. “Sprint car racing is tremendously exciting, and the World of Outlaws fans are some of the best in all motorsports. I can’t wait to be able to share our beers with the fans at the track and their favorite restaurant or retailer.”
The program with Bill Rose Racing will feature a season long primary sponsor relationship as well as a lineup of official Bill Rose Racing / Michael Waltrip Brewing merchandise available trackside and online. The team will also support several retail activations at key markets this season as well as co-promotions with additional brands.
“As we evaluated the business opportunity with Bill and his team it became clear that this was going to be an incredible opportunity.” said Bryan R. Sperber, President of Michael Waltrip Brewing. “Bill and BRR understand how to deliver value for a sponsor, and we are ready to celebrate wins on and off the track…with Talladega Light lager and Bristol Sunshine Tangerine Ale, of course.”
The World of Outlaws sprint car series gets underway Feb 7-10 at Volusia Speedway Park in Florida. The Series will race at over 50 events concluding at the series finale at the Dirt Track at Charlotte Motor Speedway November 6-9, 2024. All World of Outlaw races will be available to watch live on DirtVision.