Another Key Marketing Partner Joins Capital District Racing Association For 2024 Season
Story By: HAZER / CAPITAL DISTRICT RACING ASSOCIATION – FONDA, NY – When the JAM Performance CDRA points paying season kicks off as part of the DIRTcar East Region Sportsman Modified event at Glen Ridge Motorsports Park Sunday May 19th it marks the begging of a championship chase that now includes Finish Line Designs as marketing partners in the Driver Direct program.
Driver Direct is a pilot program CDRA is building from the ground up, like the series, and builds a bridge between driver and marketing partner. Starting with JAM Performance and going down the final point standings, each marketing partner’s support goes directly to a driver in a specific position in the final point standings.
CDRA is excited to announce Finish Line Designs out of Oneida, NY has joined the family of marketing partners in support of the drivers. That’s after all, exactly what the Driver Direct Program is intended for. Now, whatever driver finishes fourth in final Capital District Racing Association points will earn $250 from FLD.
FLD support goes beyond just that, as they also present the CDRA victory lane sign and provided series feature winner stickers for each driver to win one of the six points paying races at either Albany-Saratoga Speedway, Lebanon Valley Speedway, or Glen Ridge Motorsports Park.
Finish Line Designs, or FLD, are well known for their high-quality custom embroidery on hats, shirts, jackets, hoodies, bags, accessories, and more. They also offer a full line of screen-printed products including sweatshirts, t-shirts, men’s, ladies, and youth sizes.
Maybe you’re in the need for vinyl printed graphics? FLD does that as well, with a full line of high-quality vehicle graphics, stickers, labels, decals, banners, business signs, or racecar wraps. FLD can help you promote your business or event, as well as gear up for any occasion.
“Meghan and Matt were really helpful and because of their kindness I offered the opportunity to be part of what we’re building with CDRA. We soft launched this series, keeping it kind of small and exclusive to the Capital District tracks with like-minded rules, but I explained the Driver Direct program and they were in. I appreciate their support and being a part of our project,” said CDRA competition director Rob Hazer.
CDRA is a nostalgic throwback to the CVRA days. A series designed specifically for Capital District racing. Six races make up a diverse schedule at storied dirt tracks to crown a champion. Are you brave enough to live life on the ridge, battle at the great race place, and tame the valley of speed? The drivers who do will earn hardware and some green for their efforts.
