
Story By: BEN SHELTON / COLTMAN FARMS RACING – CHINA GROVE, NC – Longhorn Chassis announced today a new partnership with Georgia-based Coltman Farms Racing to become a Primary Partner of the entire Longhorn Factory Team during the 2024 Season.
As a part of this agreement, Coltman Farms Racing will serve as the Primary Sponsor of the Longhorn Super Late Model House Car driven by 4-time World of Outlaws Champion Brandon Sheppard for a total of 25 races next season, with continued branding support for the remainder of the schedule.
In addition, this partnership will carry over to both the Crate Late Model House Car Program as well as the UMP Modified House Car Programs, which will carry Coltman Farms Racing branding during their 2024 campaigns.
With CFR’s current two-car team running Longhorn Chassis, led by veteran David McCoy alongside recent addition of Ethan Dotson as full-time Coltman Farms Racing drivers, both parties feel that this will further strengthen their business alignment and positive vision for the sport of dirt racing.
“Brett Coltman and his entire team have shown a massive commitment to growing this sport and being a very classy, positive and successful participant of it.” said Longhorn Chassis Co-owner Steve Arpin. “I truly admire Brett’s desire to develop talented race car drivers and couldn’t be more thrilled to continue to build our relationship with them given the talent and vision we each have.”
“This partnership is yet another important milestone for Coltman Farms Racing,” said Brett Coltman, owner of Coltman Farms Racing. “Longhorn exemplifies our team goals of quality, sportsmanship, innovation, and dedication to excellence.
“Two short years ago I sat in Steve’s office ordering our first Longhorn. Now seven Longhorns later we’ve formed a partnership with the Longhorn House Car program. It’s been an amazing journey filled with pride and an unwavering desire to be heroes for the next generation of champions.”
It was announced in September that Brandon Sheppard and Sheppard Riggs Racing would be taking over the helm of Longhorn’s 2024 Longhorn Super Late Model Program. The 2023 season has been a year of positives for Sheppard, who took home crown jewel victories during the Silver Dollar Nationals and the Dirt Track World Championship and finished Top 5 in 48% of his 96 Feature starts, while building a new team. “We’re proud to welcome Brett and Coltman Farms as a key partner for us in 2024,” said Sheppard. “Our marketing approach this season is going to be way different than anything I’ve ever been a part of in the past, and I couldn’t be more pumped to play a part in what Steve Arpin and Scott Riggs are putting together for this Sheppard Riggs Longhorn Factory Team.”
Sheppard’s Longhorn No. B5 will look to debut a new primary paint scheme featuring Coltman Farms Racing in March of 2024 with key races slated to include the Dairyland Showdown at Mississippi Thunder Speedway, the Alabama Gang 100 at the Talladega Short Track and FloRacing’s Illinois 2024 Speedweek.